What is slow fashion?
It’s about buying less, choosing well and making it last. It is being conscious about the clothes and accessories you choose, considering who and where they were made and out of what materials. It’s slowing down to appreciate what you have. Slow fashion is loving your garments enough to want to repair them, and to enjoy wearing them over and over. It’s shifting how you view what you wear from a constant need for more to realizing the value in every piece and only acquiring new ones that meet high standards. Do you value locally grown organic food? Consider organic clothing and accessories made by local artisans.
Fast fashion has become a huge problem worldwide for our planet and its people. The fast fashion industry is one of the largest polluters on the planet. It uses excessive amounts of water, treats garment workers inhumanely, contributes up to 10% of global CO2 emissions, floods the environment and our bodies with chemicals through synthetic fabric production and industrial farming of fibers and all of this is for cheap clothing. Americans consume more than 400% more clothing than we did only 20 years ago yet we throw away over 14 million tons of clothing annually. The trend has become to only wear something once or a couple of times and then toss it in the trash, making room for the next new cheap item. Fast fashion brands often burn their unsold clothing. The system is out of control.
What can we do about it?
Slow down and appreciate what you have. Purchase pieces from ethical and eco conscious brands. Look for garments made from organic, natural or upcyled fabrics. Shop small, indie, local, vintage and second hand. Swap clothes, rent them, reinvent, alter and mend them. Invest in classic pieces that will last for years. Celebrate and enjoy fine quality garments. Care for them. Wash them less often and with gentle detergent in a cold gentle cycle and hang dry. Support your local communtiy artisans, tailors and makers. Join us in the Slow Fashion Challenge!
Slow Fashion Challenge
Celebrate, educate, connect, and make a difference! Join Us! Everyone is welcome, whether you are new to slow fashion or an experienced slow fashionista, brand or organization. Follow us at Slow Fashion Challenge on Instagram for weekly posts, tips and insight and to stay in touch. We will host a week long challenge in October of 2019 and a month long challenge again in May 2020.
We challenge you to use your Instagram account to help change the world for the better by sharing and talking about slow fashion during our challenges. We provide a daily topic and you get to creatively post whatever you like that relates to that topic and slow fashion. Tag your posts #slowfashionchallenge so we can find each other. Follow and check in on the hashtag to see what others are sharing to learn and join in on the worldwide conversation. We share participants posts on the @slowfashionchallenge account to elevate the discussion and to spread new ideas, share information, celebrate sustainable brands and organizations, and to connect the community. The way we see it, every person who shares a slow fashion message on their accounts is sharing it with their whole network, thus helping to spread the fashion revolution.
Co-hosted by: Louise Kane of ReAdorn London and Amy Daileda of Vivid Element
Louise creates and repairs jewelry from broken and discarded pieces through her innovative business ReAdorn London. Mail her your broken and unwanted jewelry to have it turned into something new or shop her upcycled collection of one of a kind pieces through her website. She also runs the Rejewel Collective, a group of international jewelers following this zero waste business model. Louise is based in North East London, teaches upcycled jewelry classes, is a mother of two and is passionate about waste reduction.
Amy creates vibrant, comfy, travel friendly slow fashion through her line Vivid Element. Her colorful, geometric women’s wear features organic fabrics, hand dyed color and zero waste designs that incorporate tiny pieces as a way to appreciate the beauty of every detail. Her goal is to help people express their vibrant nature in harmony with our planet, whether that be through activism, creativity or the clothing that they wear. Shop Vivid Element online, and at select art shows and boutiques. Amy is based in the Alberta District of Portland Oregon, is an urban gardener, cat lover and thrives on sustainable, zero waste living.