Created with Passion in Portland, Oregon

I was born in the Mojave Desert of Las Vegas and started learning to sew from my mom at age 5.  After earning a degree in painting, working as a florist and becoming an avid gardener, I found a way to express my passion for color, nature, science fiction and my garden full of native and edible plants by handcrafting bright, bold, comfortable clothing with lots of creative detail.  I am also passionate about seeing the connection of every choice we make to our planet and other people and am focused on offering a colorful option that will help people to shop their values: high quality, eco-friendly, lovingly made clothing.  I design and create my vibrant women’s wear line, Vivid Element, in the Alberta Arts district of Portland, Oregon using only environmentally friendly fabrics.

I’ve been making things for as long as I can remember, but I started my business in 1997 as Daisy Rock, with eco-friendly handmade hats at the Portland Saturday Market.  In 2015, after much creative soul searching, I rebranded my business as Vivid Element to better represent the vibrant women’s wear line that it had evolved to be.  Expressing my love of the universe’s tiny details in brighter and bolder ways, while continuing to be as eco-friendly as possible, is what I am striving for.

The infinity found in the details of nature from the color of moss to the shape of a galaxy inspires me.  Every detail is essential:  I use only sustainable, earth friendly fabrics including organic cotton and hemp blends.  Rich color is created by hand dying many materials using my own color recipes.  I design and hand draft patterns and cut and sew the finest quality clothing using a variety of sewing machines, detailed stitching, collage, free hand embroidery and applique work.  Designs are comfortable, machine washable and slow fashion.  My work is sold at art fairs, in boutiques and online.

Designer Amy Daileda with her Supernova Dress at A.Ell Atelier on Hawthorne Boulevard in Portland, Oregon.

Designer Amy Daileda with her Supernova Dress at A.Ell Atelier on Hawthorne Boulevard in Portland, Oregon.

Vivid Element represents a love of nature, an ability to see the beauty in tiny details, distinct colors and expressive embellishments, and my equal appreciation for the vast universe as well as the native and edible plants growing in my lush Portland backyard.

Wearing Vivid Element apparel means choosing clothing made with attention and love.

Enjoy the details!

-Amy Daileda


As Earth friendly as Possible... a Core Principle

Vivid Element aims to be as earth friendly as possible, using only eco-friendly fabrics, including such natural fibers as hemp, organic cotton, and soy with occasional upcycled pieces.  Every Vivid Element piece is created in Portland, Oregon and is a well constructed, high quality garment that will last for many years.  Many of Vivid Element's designs incorporate small pieces into collage work and trim to avoid waste and to appreciate every tiny piece!  Scraps that aren't used are donated as well as empty thread spools and needle cases.  Amy often bikes errands, shops locally when possible, ships in reused boxes or biodegradable packaging, uses recycled paper and recycles as much as possible.  We are always striving to reduce our ecological footprint and to create items in harmony with nature that our customers can feel good about owning.

Eco Fabric Information

Hemp is extremely fast growing, naturally needs no pesticides or herbicides, and its deep root system protects the soil it's grown in from erosion while leaving it in excellent condition for future crops.  Hemp is the strongest natural fiber, and it is breathable, softens with use, naturally anti-microbial and quick to dry.  It makes beautiful, comfortable garments that can be washed repeatedly and still look great, lasting for many years.  Hemp was first cultivated by humans more than 12,000 years ago!

Organic Cotton is grown without the use of pesticides or insecticides. Conventionally grown cotton uses more insecticides than any other single crop, accounting for more than 10% of total pesticide use and nearly 25% of insecticides use worldwide.  Organic cotton is soft and beautiful, and much better for our planet!